6 years designing across tech, property, food, and retail taught me one thing: the brands people remember aren't the most polished. They're the most honest.
Experience
Startup B2B Marketplace (Tech & Food)
Head of Creative
& Product
Research Company
Freelance Graphic
Designer
Personal Brand & Creative Playground
Creative
Designer
Property Development
Head of Communication
& Insight
B2B Marketplace
Creative Designer
Skills
Every project here started as a real problem worth solving.
Conextlab builds agentic AI for enterprise clients across Southeast Asia.
RalaliFood connects culinary businesses to the suppliers they need.
Stew Yew is a fast-casual coffee and pizza eatery in Sudirman, Jakarta.
Varesse makes science-backed hair care for everyday Indonesians.
Mawatu is a boutique resort on Labuan Bajo's quiet coast.
Bibi Lin serves Hainanese chicken rice with the soul of a modern kopitiam.
A fictional artisan single malt whisky, swamp-infused and Indonesian to the core.
01
End-to-end UX and UI for digital products, from early concepts and user flows to polished interfaces ready to ship. I focus on clarity, structure and details that make products easier to use.
02
Scalable design systems with clear foundations, reusable components and practical documentation. Built to support both designers and developers, so the system stays useful beyond handoff.
03
Visual direction for digital products that need a distinct and consistent presence. From typography and motion to imagery and UI details, I help shape interfaces that feel cohesive and memorable.
04
Thoughtful websites for studios, founders and brands, with a strong sense of typography, structure and visual clarity. Designed to feel considered, expressive and easy to navigate.
05
Visual identities and brand systems for digital products and modern businesses. Usually developed alongside the product, so brand and interface feel like one coherent experience.
06
Focused design support for teams that need an outside perspective. UX/UI reviews, design system audits and hands-on feedback to identify gaps, sharpen decisions and move work forward.
Insights & Thoughts
Lebih fleksibel, tanpa lapisan perantara, dan bisa dihubungi kapan saja. Ini bukan soal murah, tapi soal efisiensi yang tepat sasaran.
Why some buttons get clicked and others get ignored, and what that means for how you design everything else.
A logo tells people who you are. A brand system tells them why they should care. There's a big difference.
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